This ad proof is for the gallery's second exhibition. It features 2 vertical columns with 14 small photographs of Eadweard Muybridge-like sequences. Shot with a motor-driven camera, the images capture a man throwing a boomerang in an outdoor setting. This imagery would have resonated with viewers of the ad as many artists of the time were engaged in creating similar serial-based art.

The Jean Freeman Gallery was a conceptual project created by Terry Fugate-Wilcox as both a work of art and critique of the art world. From the summer of 1970 to March 1971, advertisements appeared in four leading art magazines—Artforum, Art in America, Arts Magazine, and ARTnews—for a group show and six solo exhibitions at the Jean Freeman Gallery in NYC. Gallery goers soon discovered the address for the gallery did not exist. The ads, in fact, were promoting fictional shows by fictional artists in a fictional gallery.