Harry Gordon (dress design); Marc Leonard (photographs); Nodina Products Corporation for Poster Dresses Ltd.
A new enthusiasm for posters in the late 1960s prompted the creation of the “Poster Dress.” Posters were seen as a quick, cheap and a temporary way to decorate domestic interiors. Being an inexpensive (priced at under three dollars) fast-changing and disposable fashion item, the poster dress reflected this new enthusiasm. The packaging for this dress suggests that when you tire of wearing it “...why not...Cut open all the seams and hang it on your wall as a poster...or cover pillows...or as your collection grows, sew them together to make a bedspread or curtains or a table-cloth..."
Although these dresses were quite sturdy, were treated for fire and water-resistance, dress wearers were constantly protecting themselves against lit cigarettes and spilled drinks. This may have contributed to the short-lived craze for the paper dress which was all but over by 1969.