Joseph Beuys: The Posters of His Exhibitions
John Gibson Gallery, 1986
Offset printed exhibition announcement card.
4h x 6w in
The card image is from an original photograph by Abisag Tüllmann and Inge Werth taken during Beuys' action ‘Titus/Iphigenia’ performed during the 1969 Experimenta III in Frankfurt. For this action, Beuys recited the text of Goethe’s play ‘Iphigenia,’ while the pre-recorded sound of two actors reading ‘Iphigenia’ and Shakespeare’s play ‘Titus Andronicus’ played over a loudspeaker on the stage. The white horse in the upper part of the image stood behind Beuys on the stage. The horse stood on a sheet of metal attached to microphones, and every time it scraped or stamped its hooves the sound would be magnified. Beuys would walk around the stage making noises and banging a pair of cymbals, as seen in the bottom part of the photograph. The intention of this action was to unite the worlds of nature and culture.
John Gibson Gallery was founded in New York City in 1967 by John Gibson (1933-2019). The gallery is recognized for the Minimalist, land art, arte povera, conceptual artists and European artists it represented and whose careers it helped launch. The gallery closed in 2001.