Ed Ruscha - Edward Ruscha (Ed-Werd Rew-Shay) Young Artist - Shop

Ruscha intended this book to look like a Big Little Book.

During the 1960s and 1970s, Ed Ruscha created a series of 16 small, self-published books that became the catalyst for the way artists could approach the book form. Devoid of artistic grandeur, the books centered instead on ideas and concepts as expressed simply through photographs and text.

“I have eliminated all text from my books- I want absolutely neutral material. My pictures are not that interesting, nor the subject matter. They are simply a collection of 'facts', my book is more like a collection of readymades......It is almost worth the money to have the thrill of 400 exactly identical books stacked in front of you.”______ Ed Ruscha