Real Estate Opportunities, 1970
Original white wrappers with black lettering covered by glassine dust jacket, 48 pp with 25 black & white photographic illustrations accompanied by the address of the property. Self-published, Los Angeles, CA. First (and only) edition limited to 4,000 unnumbered copies.
7h x 5 1/2w in
Dust jacket shows toning, light chipping along top edge and small tear upper left corner with a small amount of paper loss at top of spine. Book shows Slight browning around page edges, but in otherwise fine condition.
“In the 1960s, Ed Ruscha more or less reinvented the artist's book. By turning away from the craftsmanship and luxury status that typified the livre d'artiste in favor of the artistic idea or concept, expressed simply through photographs and text, Ruscha opened the genre to the possibilities of mass-production and distribution.In Real Estate Opportunities, Ruscha presents, without comment, pictures of various tracts of land for sale in different parts of L.A.” County."_______Getty Museum
“I have eliminated all text from my books- I want absolutely neutral material. My pictures are not that interesting, nor the subject matter. They are simply a collection of 'facts', my book is more like a collection of readymades.....It is almost worth the money to have the thrill of 400 exactly identical books stacked in front of you.”______ Ed Ruscha